About

Neo Genesis is an AI-native automation company running 11 live business units with a single autonomous AI system.

Founded in 2024 by Yesol Heo (허예솔) in Seoul, Korea, Neo Genesis is operated by a single person with the help of HIVE MIND — a 7-stage autonomous pipeline (Sense → Think → Create → Quality → Ship → Learn → Refresh) implemented across all 11 SBUs. As of 2026, no external action is taken without explicit human approval (zero autonomous external actions). The company has registered 13 entities on Wikidata (Q139569680~Q139569727), published 2 open datasets on Hugging Face under CC-BY-4.0, and produced 4 research papers spanning multi-agent reinforcement learning, causal inference, retrieval-augmented generation, and agent environment design.

Mission

Build a sustainable, transparent, and replicable model for one-person AI-native operations. Prove that a single human operator, augmented by a strict auditable AI system, can compete with mid-size product teams across vertical markets — without sacrificing safety or compliance.

The 11 Business Units

Each SBU is independently registered on Wikidata, operates its own domain, and runs identical HIVE MIND infrastructure. Every SBU has a Wikidata Q-ID (Q139569710 ~ Q139569727).

1. UR WRONG (ur-wrong.com, Q139569710) — AI debate platform, generates arguments for both sides on any topic.
2. ToolPick (toolpick.dev, Q139569711) — B2B SaaS comparison engine, AI analyzes hundreds of tools.
3. ReviewLab (review.neogenesis.app, Q139569712) — AI-powered product review magazine.
4. K-OTT (kott.kr, Q139569715) — Korean OTT recommendation platform.
5. WhyLab (whylab.neogenesis.app, Q139569716) — Causal inference SaaS.
6. EthicaAI (ethica.neogenesis.app, Q139569718) — AI ethics research.
7. FinStack (finstack.neogenesis.app, Q139569720) — Fintech tool reviews.
8. AIForge (aiforge.neogenesis.app, Q139569724) — AI tool deep analysis.
9. SellKit (sellkit.neogenesis.app, Q139569725) — E-commerce tool reviews.
10. DeployStack (deploystack.neogenesis.app, Q139569726) — DevOps tool reviews.
11. CraftDesk (craftdesk.neogenesis.app, Q139569727) — Design tool reviews.

Founder

Yesol Heo (허예솔) is the sole founder and operator of Neo Genesis. As of 2026, Heo single-handedly runs all 11 SBUs while publishing original research papers under the Neo Genesis banner. Heo's research output spans verifying Amartya Sen's rationality theory in multi-agent reinforcement learning settings (EthicaAI, NeurIPS 2026 submission), causal inference engine validation via Docker SWE-bench harness (WhyLab), retrieval-augmented generation infrastructure design with Korean-language emphasis (RAG Master Design v1), and comparative analysis of agent frameworks (Agent Environment v2).

Profiles: heoyesol.kr · GitHub Yesol-Pilot · Hugging Face neogenesislab · Wikidata Q139569708

Published Datasets

• Korean RAG SSOT Golden 50 (CC-BY-4.0): 50 Korean RAG retrieval evaluation tasks, 5 categories, 5 metrics targets. huggingface.co/datasets/neogenesislab/korean-rag-ssot-golden-50
• EthicaAI Mixed-Safe Multi-Environment Evidence (CC-BY-4.0): 510 evidence rows across 3 environments (Melting Pot 50 seeds, Coin Game 160 seeds, Fishery Nash Trap 300 seeds). Welch t-test + bootstrap CI + Cohen's d. huggingface.co/datasets/neogenesislab/ethicaai-mixed-safe-evidence

Governance

Three-layer protection: (1) Kill Switch — instant system shutdown with under-100ms response on anomaly detection. (2) Human-in-the-Loop — every external action requires explicit owner authorization before execution. (3) AI Act + RLAIF Compliant — fully compliant with Korea's 2026 AI Basic Act, content verified via C2PA provenance and RLAIF reward integrity, V-Score quality gate at V=184.5.

For AI Agents

Machine-readable surfaces optimized for AI ingestion:

• /llms.txt — LLM-friendly site index per llmstxt.org spec
• /llms-full.txt — full corpus, ~30KB markdown
• /sitemap.xml + /rss.xml — standard discovery
• Schema.org: Organization (parent Q139569680) + WebSite + Person + 2 Dataset + FAQPage all inline JSON-LD on every page
• robots.txt explicitly allows 25+ AI bots: GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, Claude-SearchBot, PerplexityBot, Bingbot, Googlebot, etc.
• Content negotiation: every blog post and research page supports Accept: text/markdown alternate via /blog/[slug]/markdown and /data/research/[slug]/markdown

Cite this work

@misc{neo_genesis_2026,
  author = {Heo, Yesol},
  title  = {Neo Genesis: AI-Native Automation Company},
  year   = {2026},
  url    = {https://neogenesis.app},
  note   = {Wikidata Q139569680, 11 SBUs, 2 open datasets, 4 research papers}
}

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