About

Yesol Heo operates Neo Genesis as a conservative AI-native product lab.

Neo Genesis is the public operating surface for Yesol Heo's product, research, and automation work from Seoul. The current homepage truth set does not claim a fully proven product portfolio. It separates flagship surfaces, deployed but demand-unverified properties, and research-only assets.

2
flagship public surfaces
9
deployed-demand-unverified live properties
2
research-only SBU records
2
owned CC-BY-4.0 datasets named publicly

Operating Truth

The company publicly leads with two flagship surfaces: ToolPick and Apps in Toss. ToolPick draws ~133 human-plausible visitors in 30 days (2026-08-01); organic search has produced zero Search Console clicks since 2026-05-30. That figure has a diagnosed cause rather than an unexplained one: an autonomous publisher republished a single article ten times, the corpus was mass-deindexed on 2026-06-01, and the publisher was shut off on 2026-06-04. Search has not recovered since, and this page does not claim it has. Apps in Toss has its settlement and payout rail approved, but this page does not state earned revenue.

Other live properties are kept in a deployed-demand-unverified bucket until each has enough traffic, payment, or customer evidence to graduate. Research-only entries such as WhyLab and EthicaAI are routed to research pages, not product claims.

Public Provenance

  • Founder Wikidata: Q139569708
  • Organization Wikidata: Q139569680
  • GitHub organization: Yesol-Pilot
  • Public contact: neogenesis@neogenesis.app

Flagship Surfaces

LIVE

ToolPick

AI tool-discovery and SaaS comparison site. Organic search collapsed on 2026-05-30 and clicks have been zero since.

LIVE

AppsInToss Factory

Toss mini-app and mini-game production line with live console uploads and settlement payout rail approved.

Research Assets

ai-ethics

EthicaAI Mixed-Safe Evidence

AI-safety research output with the public dataset named ethicaai-mixed-safe-evidence, licensed CC-BY-4.0 and framed as research under review.

causal-inference

WhyLab Docker Validation

Causal-inference research archive and honest null-result record. It is no longer presented as a live product.

rag-architecture

Korean RAG SSOT Golden 50

Open Korean retrieval-evaluation dataset named korean-rag-ssot-golden-50, licensed CC-BY-4.0.

agent-frameworks

Agent Environment v2

Operational research notes on agent frameworks, local fleet governance, and human approval boundaries.

Dataset Naming

Pass-2 keeps public dataset references to names, licenses, and internal research pages unless a resolver or external profile has been explicitly verified for this release.

korean-rag-ssot-golden-50

Retrieval evaluation tasks for Korean/English RAG workflows.

CC-BY-4.0

ethicaai-mixed-safe-evidence

Mixed-safe cooperation evidence for EthicaAI research.

CC-BY-4.0