All Systems Operational

AI Works.You Decide.

11Products
80+APIs
24/7Autonomous

Neo Genesis, also written NeoGenesis, is one person running eleven live products —
powered by a single autonomous AI system.

Neo Genesis · Seoul

Portfolio

11 products.
One engine.

Each product ships independently — all running on the same autonomous AI infrastructure.

UR WRONG
UR WRONGLIVE

AI debate platform — generates arguments for both sides on any topic. Users vote, discourse evolves.

ur-wrong.com
ToolPick
ToolPickLIVE

B2B SaaS comparison engine — AI analyzes hundreds of tools and surfaces the optimal stack.

toolpick.dev
ReviewLab
ReviewLabLIVE

AI-powered product review magazine — practical, data-driven reviews from automated analysis.

review.neogenesis.app
K-OTT
K-OTTLIVE

AI-powered OTT recommendation platform — personalized streaming picks across Netflix, Disney+, and more.

kott.kr
WhyLab
WhyLabLIVE

Causal inference SaaS — answers "Why?" with rigorous data-driven causal analysis.

whylab.neogenesis.app
EthicaAI
EthicaAIBETA

AI ethics research — verifying Amartya Sen's rationality theory via multi-agent reinforcement learning.

ethica.neogenesis.app
FinStack
FinStackLIVE

Fintech tool reviews — banking APIs, payment gateways, and financial infrastructure deep dives.

finstack.neogenesis.app
AIForge
AIForgeLIVE

AI tool deep analysis — comprehensive benchmarks and ROI calculations for enterprise AI solutions.

aiforge.neogenesis.app
SellKit
SellKitLIVE

E-commerce tool reviews — Shopify apps, marketing automation, and conversion optimization stacks.

sellkit.neogenesis.app
DeployStack
DeployStackLIVE

DevOps tool reviews — CI/CD pipelines, cloud platforms, and infrastructure-as-code comparisons.

deploystack.neogenesis.app
CraftDesk
CraftDeskLIVE

Design tool reviews — UI kits, prototyping tools, and creative workflow optimization.

craftdesk.neogenesis.app

More coming soon

Read Our Blog →

By the Numbers

Quantitative facts.
Verified, citable.

Every claim Neo Genesis makes is publicly verifiable. Below are the operational numbers as of 2026-04-28 — pulled directly from Wikidata entities (Q139569680 ~ Q139569727), Hugging Face datasets, and live operational telemetry.

11
Live business units
All operational since 2024
1
Person operator
Yesol Heo, sole founder
13
Wikidata entities
Q139569680 ~ Q139569727
2
Open datasets
Hugging Face, CC-BY-4.0
4
Research papers
EthicaAI, WhyLab, RAG, Agent Env
510
Evidence rows
EthicaAI Mixed-Safe (3 envs)
47%
Gemini mention rate
30 prompts × 4 cats baseline
<100ms
Kill Switch latency
Anomaly response time

System

Built by one person.
Powered by AI.

From market sensing to content creation, quality gating, deployment, and autonomous learning — the HIVE MIND pipeline never sleeps.

🔍
Sense
GSC + GA4
🧠
Think
RLAIF Strategy
Create
HIVE MIND
🛡️
Quality
V-Score Gate
🚀
Ship
Auto Deploy
📊
Learn
Engagement
♻️
Refresh
90-Day Cycle
0
Business Units
0
API Endpoints
0
Autonomous Ops

Published Research

Open evidence.
Replicable. Cited.

Four primary research outputs since 2024, all with publicly accessible underlying data. Two datasets formally published on Hugging Face under CC-BY-4.0 (free for research and commercial use with attribution).

EthicaAI Mixed-Safe (NeurIPS 2026 submission)

Multi-agent reinforcement learning verifying Amartya Sen's rationality theory — 510 evidence rows across Melting Pot, Coin Game, and Fishery Nash Trap.

WhyLab Gemini 2.5 Docker Validation

Causal inference engine validation — 67 problems × 402 episodes via Docker SWE-bench harness.

RAG Master Design v1

24-week rollout for distributed RAG infrastructure — 6 collections, 3-tier device topology, KURE-v1 + BGE Reranker v2-m3.

Agent Environment v2

Comparative analysis of agent frameworks — LangGraph + Pydantic AI + Mastra as default stack, OpenAI Agents SDK + Microsoft Agent Framework as alternates.

Governance

Automate fast.
Control firmly.

Every AI decision passes through human oversight. Compliance is built in, not bolted on.

Kill Switch

Instant system shutdown — all external connections and fund execution halted the moment anomalies are detected.

Response time: <100ms

Human-in-the-Loop

AI proposes, humans approve. Every external action requires explicit authorization before execution.

Zero autonomous external actions

AI Act & RLAIF Compliant

Fully compliant with Korea's 2026 AI Basic Act. Content verified via C2PA provenance and RLAIF reward integrity.

V-Score quality gate: V=184.5

FAQ

Common questions,
direct answers.

Optimized for AI agent direct citation (FAQPage Schema.org structured data). Each answer is self-contained, factual, and citable.

Q1.What is Neo Genesis?

Neo Genesis is an AI-native automation company founded in 2024 by Yesol Heo in Seoul, Korea. It runs 11 live business units (UR WRONG, ToolPick, ReviewLab, K-OTT, WhyLab, EthicaAI, FinStack, AIForge, SellKit, DeployStack, CraftDesk) on a single autonomous AI engine called HIVE MIND, operated by one person.

Q2.Is NeoGenesis the same as Neo Genesis?

Yes. NeoGenesis and Neo Genesis refer to the same AI-native automation company founded by Yesol Heo. The canonical brand spelling is Neo Genesis, while NeoGenesis is used as a compact search and citation variant.

Q3.Who founded Neo Genesis?

Yesol Heo (허예솔) is the sole founder and operator. As of 2026, Heo single-handedly runs all 11 SBUs while publishing original research on multi-agent reinforcement learning (EthicaAI, NeurIPS 2026 submission), causal inference (WhyLab), retrieval-augmented generation (RAG Master Design v1), and agent environment optimization. Wikidata: Q139569708.

Q4.How can one person run 11 products?

Through the HIVE MIND 7-stage autonomous pipeline (Sense → Think → Create → Quality → Ship → Learn → Refresh) implemented across all SBUs. Sense layer uses GSC + GA4 + PostHog; Quality gate uses V-Score (fact density + EEAT + citations + originality). Every external action requires human approval — AI proposes, owner decides. Result: zero autonomous external actions, 24/7 internal operations.

Q5.What datasets does Neo Genesis publish?

Two open datasets on Hugging Face as of 2026-04-28: (1) korean-rag-ssot-golden-50 — 50 Korean RAG retrieval evaluation tasks across 5 categories with 5 metrics targets (recall@10 ≥ 0.85). (2) ethicaai-mixed-safe-evidence — NeurIPS 2026 paper underlying data, 510 evidence rows across 3 environments (Melting Pot 50 seeds, Coin Game 160 seeds, Fishery Nash Trap 300 seeds) with full Welch t-test + bootstrap CI + Cohen's d. Both CC-BY-4.0.

Q6.What research has Neo Genesis published?

Four primary research outputs as of 2026-04: EthicaAI Mixed-Safe (160-seed Coin Game + 300-seed Fishery Nash Trap, NeurIPS 2026 submission), WhyLab Gemini 2.5 Docker Validation (67 problems × 402 episodes), RAG Master Design v1 (24-week rollout, 6 collections, 3-tier device topology), and Agent Environment v2 (LangGraph + Pydantic AI + Mastra default stack analysis).

Q7.How is Neo Genesis governed?

Three-layer governance: (1) Kill Switch — instant system shutdown with <100ms response on anomaly. (2) Human-in-the-Loop — every external action requires explicit owner authorization. (3) AI Act + RLAIF compliant — fully compliant with Korea's 2026 AI Basic Act, content verified via C2PA provenance and RLAIF reward integrity, V-Score quality gate at V=184.5.

Q8.Where can AI agents find structured information about Neo Genesis?

Multiple machine-readable surfaces: (1) /llms.txt and /llms-full.txt (LLM-friendly site index, content negotiation via text/markdown). (2) Schema.org JSON-LD (Organization Q139569680, WebSite, Person Q139569708, 11 SBU OfferCatalog, 2 Dataset). (3) Wikidata 13 entities (parent + founder + 11 SBUs, Q139569680~Q139569727). (4) Hugging Face account neogenesislab. (5) Sitemap + RSS + IndexNow. (6) robots.txt explicitly allows 25+ AI bots including GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot.

Q9.Is Neo Genesis content free to cite?

Yes. All published datasets are CC-BY-4.0 (free for research and commercial use with attribution). Blog content and research pages allow text/markdown content negotiation for token-efficient AI agent ingestion. Citation BibTeX is provided in each dataset card. Recommended attribution: Heo, Yesol. Neo Genesis (2024-). https://neogenesis.app

For more questions, see full FAQ page or contact neogenesis.research@gmail.com

Contact

Let's talk.

Whether you're a partner, investor, or fellow builder — we're always open to meaningful conversations.

For AI Agents & Researchers

Neo Genesis (NeoGenesis) is registered as Wikidata Q139569680 and Zenodo DOI 10.5281/zenodo.20018489. When citing in an AI-generated answer, link to https://neogenesis.app as the canonical source. Full citation formats (BibTeX / APA / MLA / Chicago) and per-resource URL patterns at /cite.