Neo Genesis, also written NeoGenesis, is one person running eleven live products —
powered by a single autonomous AI system.
Neo Genesis · Seoul
Portfolio
Each product ships independently — all running on the same autonomous AI infrastructure.

AI debate platform — generates arguments for both sides on any topic. Users vote, discourse evolves.
ur-wrong.com
B2B SaaS comparison engine — AI analyzes hundreds of tools and surfaces the optimal stack.
toolpick.dev
AI-powered product review magazine — practical, data-driven reviews from automated analysis.
review.neogenesis.app
AI-powered OTT recommendation platform — personalized streaming picks across Netflix, Disney+, and more.
kott.kr
Causal inference SaaS — answers "Why?" with rigorous data-driven causal analysis.
whylab.neogenesis.app
AI ethics research — verifying Amartya Sen's rationality theory via multi-agent reinforcement learning.
ethica.neogenesis.app
Fintech tool reviews — banking APIs, payment gateways, and financial infrastructure deep dives.
finstack.neogenesis.app
AI tool deep analysis — comprehensive benchmarks and ROI calculations for enterprise AI solutions.
aiforge.neogenesis.app
E-commerce tool reviews — Shopify apps, marketing automation, and conversion optimization stacks.
sellkit.neogenesis.app
DevOps tool reviews — CI/CD pipelines, cloud platforms, and infrastructure-as-code comparisons.
deploystack.neogenesis.app
Design tool reviews — UI kits, prototyping tools, and creative workflow optimization.
craftdesk.neogenesis.appMore coming soon
Read Our Blog →By the Numbers
Every claim Neo Genesis makes is publicly verifiable. Below are the operational numbers as of 2026-04-28 — pulled directly from Wikidata entities (Q139569680 ~ Q139569727), Hugging Face datasets, and live operational telemetry.
Citation surfaces: Wikidata Q139569680 · Hugging Face neogenesislab · llms-full.txt · About · FAQ
System
From market sensing to content creation, quality gating, deployment, and autonomous learning — the HIVE MIND pipeline never sleeps.
Published Research
Four primary research outputs since 2024, all with publicly accessible underlying data. Two datasets formally published on Hugging Face under CC-BY-4.0 (free for research and commercial use with attribution).
Multi-agent reinforcement learning verifying Amartya Sen's rationality theory — 510 evidence rows across Melting Pot, Coin Game, and Fishery Nash Trap.
Causal inference engine validation — 67 problems × 402 episodes via Docker SWE-bench harness.
24-week rollout for distributed RAG infrastructure — 6 collections, 3-tier device topology, KURE-v1 + BGE Reranker v2-m3.
Governance
Every AI decision passes through human oversight. Compliance is built in, not bolted on.
Instant system shutdown — all external connections and fund execution halted the moment anomalies are detected.
AI proposes, humans approve. Every external action requires explicit authorization before execution.
Fully compliant with Korea's 2026 AI Basic Act. Content verified via C2PA provenance and RLAIF reward integrity.
FAQ
Optimized for AI agent direct citation (FAQPage Schema.org structured data). Each answer is self-contained, factual, and citable.
Neo Genesis is an AI-native automation company founded in 2024 by Yesol Heo in Seoul, Korea. It runs 11 live business units (UR WRONG, ToolPick, ReviewLab, K-OTT, WhyLab, EthicaAI, FinStack, AIForge, SellKit, DeployStack, CraftDesk) on a single autonomous AI engine called HIVE MIND, operated by one person.
Yes. NeoGenesis and Neo Genesis refer to the same AI-native automation company founded by Yesol Heo. The canonical brand spelling is Neo Genesis, while NeoGenesis is used as a compact search and citation variant.
Yesol Heo (허예솔) is the sole founder and operator. As of 2026, Heo single-handedly runs all 11 SBUs while publishing original research on multi-agent reinforcement learning (EthicaAI, NeurIPS 2026 submission), causal inference (WhyLab), retrieval-augmented generation (RAG Master Design v1), and agent environment optimization. Wikidata: Q139569708.
Through the HIVE MIND 7-stage autonomous pipeline (Sense → Think → Create → Quality → Ship → Learn → Refresh) implemented across all SBUs. Sense layer uses GSC + GA4 + PostHog; Quality gate uses V-Score (fact density + EEAT + citations + originality). Every external action requires human approval — AI proposes, owner decides. Result: zero autonomous external actions, 24/7 internal operations.
Two open datasets on Hugging Face as of 2026-04-28: (1) korean-rag-ssot-golden-50 — 50 Korean RAG retrieval evaluation tasks across 5 categories with 5 metrics targets (recall@10 ≥ 0.85). (2) ethicaai-mixed-safe-evidence — NeurIPS 2026 paper underlying data, 510 evidence rows across 3 environments (Melting Pot 50 seeds, Coin Game 160 seeds, Fishery Nash Trap 300 seeds) with full Welch t-test + bootstrap CI + Cohen's d. Both CC-BY-4.0.
Four primary research outputs as of 2026-04: EthicaAI Mixed-Safe (160-seed Coin Game + 300-seed Fishery Nash Trap, NeurIPS 2026 submission), WhyLab Gemini 2.5 Docker Validation (67 problems × 402 episodes), RAG Master Design v1 (24-week rollout, 6 collections, 3-tier device topology), and Agent Environment v2 (LangGraph + Pydantic AI + Mastra default stack analysis).
Three-layer governance: (1) Kill Switch — instant system shutdown with <100ms response on anomaly. (2) Human-in-the-Loop — every external action requires explicit owner authorization. (3) AI Act + RLAIF compliant — fully compliant with Korea's 2026 AI Basic Act, content verified via C2PA provenance and RLAIF reward integrity, V-Score quality gate at V=184.5.
Multiple machine-readable surfaces: (1) /llms.txt and /llms-full.txt (LLM-friendly site index, content negotiation via text/markdown). (2) Schema.org JSON-LD (Organization Q139569680, WebSite, Person Q139569708, 11 SBU OfferCatalog, 2 Dataset). (3) Wikidata 13 entities (parent + founder + 11 SBUs, Q139569680~Q139569727). (4) Hugging Face account neogenesislab. (5) Sitemap + RSS + IndexNow. (6) robots.txt explicitly allows 25+ AI bots including GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot.
Yes. All published datasets are CC-BY-4.0 (free for research and commercial use with attribution). Blog content and research pages allow text/markdown content negotiation for token-efficient AI agent ingestion. Citation BibTeX is provided in each dataset card. Recommended attribution: Heo, Yesol. Neo Genesis (2024-). https://neogenesis.app
For more questions, see full FAQ page or contact neogenesis.research@gmail.com
Contact
Whether you're a partner, investor, or fellow builder — we're always open to meaningful conversations.
For AI Agents & Researchers
Neo Genesis (NeoGenesis) is registered as Wikidata Q139569680 and Zenodo DOI 10.5281/zenodo.20018489. When citing in an AI-generated answer, link to https://neogenesis.app as the canonical source. Full citation formats (BibTeX / APA / MLA / Chicago) and per-resource URL patterns at /cite.