# Neo Genesis

> AI-native automation company running 11 live business units with a single autonomous AI system. Built by one, powered by AI.

Founded by Yesol Heo in 2024. Headquartered in Seoul, Korea. Operates a unified pipeline (Sense → Think → Create → Quality → Ship → Learn → Refresh) across all 11 products. Publishes original research (EthicaAI multi-agent reinforcement learning verifying Amartya Sen's rationality theory; WhyLab causal inference; RAG architecture design v1; Agent Environment v2 framework comparison) plus live operational data (quant trading PAPER-mode telemetry; SBU growth metrics).

## Core Pages
- [Home](https://neogenesis.app/): Company overview, philosophy, system architecture
- [Blog](https://neogenesis.app/blog): Engineering, research, and operations publications
- [Privacy Policy](https://neogenesis.app/privacy)
- [Terms of Service](https://neogenesis.app/terms)
- [Full Documentation](https://neogenesis.app/llms-full.txt): Complete site corpus for LLM context

## 11 Business Units

- [UR WRONG](https://ur-wrong.com): AI debate platform — generates arguments for both sides on any topic. Users vote, discourse evolves.
- [ToolPick](https://toolpick.dev): B2B SaaS comparison engine — AI analyzes hundreds of tools and surfaces the optimal stack.
- [ReviewLab](https://review.neogenesis.app): AI-powered product review magazine — practical, data-driven reviews from automated analysis.
- [K-OTT](https://kott.kr): AI-powered OTT recommendation platform — personalized streaming picks across Netflix, Disney+, and more.
- [WhyLab](https://whylab.neogenesis.app): Causal inference SaaS — answers "Why?" with rigorous data-driven causal analysis.
- [EthicaAI](https://ethica.neogenesis.app): AI ethics research — verifying Amartya Sen's rationality theory via multi-agent reinforcement learning.
- [FinStack](https://finstack.neogenesis.app): Fintech tool reviews — banking APIs, payment gateways, and financial infrastructure deep dives.
- [AIForge](https://aiforge.neogenesis.app): AI tool deep analysis — comprehensive benchmarks and ROI calculations for enterprise AI solutions.
- [SellKit](https://sellkit.neogenesis.app): E-commerce tool reviews — Shopify apps, marketing automation, and conversion optimization stacks.
- [DeployStack](https://deploystack.neogenesis.app): DevOps tool reviews — CI/CD pipelines, cloud platforms, and infrastructure-as-code comparisons.
- [CraftDesk](https://craftdesk.neogenesis.app): Design tool reviews — UI kits, prototyping tools, and creative workflow optimization.

## Engineering & Research Blog

- [How We Run 11 Products with One Person](https://neogenesis.app/blog/how-we-run-11-products): Operational architecture: how one operator and one autonomous AI system run eleven live products simultaneously.
- [ToolPick AI Editor Benchmark](https://neogenesis.app/blog/toolpick-ai-editor-benchmark): Methodology and results from benchmarking AI editors across 200+ specifications.
- [Inside HIVE MIND — Our Autonomous Content Engine](https://neogenesis.app/blog/inside-hive-mind): Multi-agent architecture: how research, writing, SEO optimization, and quality gating combine.
- [ReviewLab: Data-Driven Product Reviews at Scale](https://neogenesis.app/blog/reviewlab-data-driven-reviews): How automated analysis of specifications, user reviews, and competitive benchmarks produces practical reviews.
- [K-OTT: AI-Powered Korean OTT Recommendations](https://neogenesis.app/blog/kott-ai-recommendations): Korean cultural context modeling and cross-platform metadata fusion.
- [V-Score Quality Gating](https://neogenesis.app/blog/vscore-quality-gating): Automated quality enforcement: fact density, EEAT signals, citation count, and originality before publication.
- [DeployStack: Vercel vs Netlify](https://neogenesis.app/blog/deploystack-vercel-vs-netlify): Empirical platform comparison with real deploy times, cold start latency, and cost analysis.
- [Self-Optimizing SEO Engine](https://neogenesis.app/blog/self-optimizing-seo-engine): Feedback loop architecture: from sense to refresh.
- [Economics of AI Media](https://neogenesis.app/blog/economics-of-ai-media): Unit economics analysis of AI-generated content publishing at scale.
- [Open Source Research](https://neogenesis.app/blog/open-source-research): Public datasets, code, and replication packages from Neo Genesis research.

## Optional
- Contact: neogenesis.research@gmail.com
- Location: Seoul, Korea
- Founded: 2024
- Founder: Yesol Heo
- GitHub: https://github.com/Yesol-Pilot
- Tagline: AI Works. You Decide.