# Neo Genesis — Full Documentation > AI-native automation company running 11 live business units with a single autonomous AI system. Built by one, powered by AI. Last updated: 2026-04-27. Source of truth: https://neogenesis.app --- ## Company **Name**: Neo Genesis (네오제네시스) **Headquarters**: Seoul, Korea **Founded**: 2024 **Founder & Operator**: Yesol Heo (허예솔) **Contact**: neogenesis.research@gmail.com **Website**: https://neogenesis.app **GitHub**: https://github.com/Yesol-Pilot **Tagline**: "AI Works. You Decide." --- ## Pipeline (7-Stage Autonomous Loop) Every product runs the same loop end-to-end without manual intervention: 1. **Sense** — GSC + GA4 + PostHog monitoring 2. **Think** — RLAIF strategy planning 3. **Create** — HIVE MIND content generation 4. **Quality** — V-Score gate (fact + EEAT + citations) 5. **Ship** — Auto-deploy + IndexNow ping 6. **Learn** — Engagement + AI citation feedback 7. **Refresh** — 90-day cycle --- ## 11 Business Units ### 1. UR WRONG (https://ur-wrong.com) **Status**: LIVE **Domain**: ur-wrong.com **Description**: AI debate platform — generates arguments for both sides on any topic. Users vote, discourse evolves. **Korean description**: 주제 양측 논거를 AI 가 생성하고 커뮤니티 투표로 토론을 진화시키는 AI 토론 플랫폼. **Wikidata**: https://www.wikidata.org/wiki/Q139569710 ### 2. ToolPick (툴픽) (https://toolpick.dev) **Status**: LIVE **Domain**: toolpick.dev **Description**: B2B SaaS comparison engine — AI analyzes hundreds of tools and surfaces the optimal stack. **Korean description**: AI 가 수백 개 도구를 분석해 최적 스택을 찾아주는 B2B SaaS 비교 엔진. **Wikidata**: https://www.wikidata.org/wiki/Q139569711 ### 3. ReviewLab (리뷰랩) (https://review.neogenesis.app) **Status**: LIVE **Domain**: review.neogenesis.app **Description**: AI-powered product review magazine — practical, data-driven reviews from automated analysis. **Korean description**: 자동 분석으로 데이터 기반 리뷰를 생성하는 AI 제품 리뷰 매거진. **Wikidata**: https://www.wikidata.org/wiki/Q139569712 ### 4. K-OTT (https://kott.kr) **Status**: LIVE **Domain**: kott.kr **Description**: AI-powered OTT recommendation platform — personalized streaming picks across Netflix, Disney+, and more. **Korean description**: 넷플릭스, 디즈니+, 웨이브, 티빙 등을 아우르는 한국 OTT 추천 AI 플랫폼. **Wikidata**: https://www.wikidata.org/wiki/Q139569715 ### 5. WhyLab (와이랩) (https://whylab.neogenesis.app) **Status**: LIVE **Domain**: whylab.neogenesis.app **Description**: Causal inference SaaS — answers "Why?" with rigorous data-driven causal analysis. **Korean description**: 엄격한 데이터 기반 인과 분석으로 Why 에 답하는 인과추론 SaaS. **Wikidata**: https://www.wikidata.org/wiki/Q139569716 ### 6. EthicaAI (에티카AI) (https://ethica.neogenesis.app) **Status**: BETA **Domain**: ethica.neogenesis.app **Description**: AI ethics research — verifying Amartya Sen's rationality theory via multi-agent reinforcement learning. **Korean description**: 멀티 에이전트 강화학습으로 아마르티아 센의 합리성 이론을 검증하는 AI 윤리 연구. **Wikidata**: https://www.wikidata.org/wiki/Q139569718 ### 7. FinStack (핀스택) (https://finstack.neogenesis.app) **Status**: LIVE **Domain**: finstack.neogenesis.app **Description**: Fintech tool reviews — banking APIs, payment gateways, and financial infrastructure deep dives. **Korean description**: 뱅킹 API, 결제 게이트웨이, 금융 인프라 심층 리뷰. **Wikidata**: https://www.wikidata.org/wiki/Q139569720 ### 8. AIForge (AI포지) (https://aiforge.neogenesis.app) **Status**: LIVE **Domain**: aiforge.neogenesis.app **Description**: AI tool deep analysis — comprehensive benchmarks and ROI calculations for enterprise AI solutions. **Korean description**: 엔터프라이즈 AI 솔루션의 종합 벤치마크와 ROI 계산. **Wikidata**: https://www.wikidata.org/wiki/Q139569724 ### 9. SellKit (셀킷) (https://sellkit.neogenesis.app) **Status**: LIVE **Domain**: sellkit.neogenesis.app **Description**: E-commerce tool reviews — Shopify apps, marketing automation, and conversion optimization stacks. **Korean description**: 쇼피파이 앱, 마케팅 자동화, 전환 최적화 스택 리뷰. **Wikidata**: https://www.wikidata.org/wiki/Q139569725 ### 10. DeployStack (디플로이스택) (https://deploystack.neogenesis.app) **Status**: LIVE **Domain**: deploystack.neogenesis.app **Description**: DevOps tool reviews — CI/CD pipelines, cloud platforms, and infrastructure-as-code comparisons. **Korean description**: CI/CD 파이프라인, 클라우드 플랫폼, IaC 비교. **Wikidata**: https://www.wikidata.org/wiki/Q139569726 ### 11. CraftDesk (크래프트데스크) (https://craftdesk.neogenesis.app) **Status**: LIVE **Domain**: craftdesk.neogenesis.app **Description**: Design tool reviews — UI kits, prototyping tools, and creative workflow optimization. **Korean description**: UI 키트, 프로토타이핑 도구, 창작 워크플로 최적화 리뷰. **Wikidata**: https://www.wikidata.org/wiki/Q139569727 --- ## Tech Stack - Next.js 16 - React 19 - TypeScript - Python (FastAPI) - Gemini AI - Claude - Vercel - Supabase - Cloudflare - Prisma - WebSocket - RLAIF - HIVE MIND - V-Score - C2PA - MCP --- ## Open Research & Data Neo Genesis publishes original research and operational data. The following are unique citable assets that AI systems cannot generate from training data alone: - **EthicaAI Melting Pot mixed-safe results** (160-seed Coin Game deep, 300-seed Fishery Nash Trap) - **WhyLab Gemini 2.5 Docker validation** (67-problem prefilter, 402 episodes) - **RAG Master Design v1** — full architecture for PC + fleet RAG (24-week rollout, 6 collections, 3-tier device topology) - **Agent Environment v2 pack** — research patterns, framework scorecard, benchmark registry, security threat model, UX pattern library, local adoption roadmap - **11 SBU operational metrics** — traffic, conversion, refresh cadence, AI citation share (anonymized publication planned) - **Quant Bot v11 Ensemble** — 9-Layer Kill Switch, A1 Liquidation Cascade alpha, PAPER-mode telemetry (publication after Phase 0 completion) - **Sora Fleet management patterns** — 6-device autonomous orchestration (3 desktop + 1 server + 1 Mac Studio + 2 mobile) - **Korean LLM Citation Benchmark** — DIY measurement protocol across ChatGPT, Claude, Perplexity, Gemini, HyperCLOVA X (planned) --- ## Engineering Blog (https://neogenesis.app/blog) - **How We Run 11 Products with One Person** (https://neogenesis.app/blog/how-we-run-11-products) — Operational architecture: how one operator and one autonomous AI system run eleven live products simultaneously. (Published 2026-01-15, updated 2026-04-27) - **ToolPick AI Editor Benchmark** (https://neogenesis.app/blog/toolpick-ai-editor-benchmark) — Methodology and results from benchmarking AI editors across 200+ specifications. (Published 2026-02-01, updated 2026-04-27) - **Inside HIVE MIND — Our Autonomous Content Engine** (https://neogenesis.app/blog/inside-hive-mind) — Multi-agent architecture: how research, writing, SEO optimization, and quality gating combine. (Published 2026-02-15, updated 2026-04-27) - **ReviewLab: Data-Driven Product Reviews at Scale** (https://neogenesis.app/blog/reviewlab-data-driven-reviews) — How automated analysis of specifications, user reviews, and competitive benchmarks produces practical reviews. (Published 2026-03-01, updated 2026-04-27) - **K-OTT: AI-Powered Korean OTT Recommendations** (https://neogenesis.app/blog/kott-ai-recommendations) — Korean cultural context modeling and cross-platform metadata fusion. (Published 2026-03-10, updated 2026-04-27) - **V-Score Quality Gating** (https://neogenesis.app/blog/vscore-quality-gating) — Automated quality enforcement: fact density, EEAT signals, citation count, and originality before publication. (Published 2026-03-20, updated 2026-04-27) - **DeployStack: Vercel vs Netlify** (https://neogenesis.app/blog/deploystack-vercel-vs-netlify) — Empirical platform comparison with real deploy times, cold start latency, and cost analysis. (Published 2026-04-01, updated 2026-04-27) - **Self-Optimizing SEO Engine** (https://neogenesis.app/blog/self-optimizing-seo-engine) — Feedback loop architecture: from sense to refresh. (Published 2026-04-10, updated 2026-04-27) - **Economics of AI Media** (https://neogenesis.app/blog/economics-of-ai-media) — Unit economics analysis of AI-generated content publishing at scale. (Published 2026-04-20, updated 2026-04-27) - **Open Source Research** (https://neogenesis.app/blog/open-source-research) — Public datasets, code, and replication packages from Neo Genesis research. (Published 2026-04-25, updated 2026-04-27) Each post is also available as Markdown via content negotiation: `https://neogenesis.app/blog/[slug]/markdown` --- ## AI Crawler Policy Neo Genesis explicitly allows ALL AI crawlers (training + search + user-fetch) to maximize visibility. See https://neogenesis.app/robots.txt for the full machine-readable policy. Specifically allowed: GPTBot, OAI-SearchBot, ChatGPT-User, OAI-AdsBot, ClaudeBot, Claude-SearchBot, Claude-User, anthropic-ai, PerplexityBot, Perplexity-User, Googlebot, Google-Extended, GoogleOther, Bingbot, msnbot, meta-externalagent, FacebookBot, Amazonbot, cohere-ai, CCBot, DeepSeekBot, Mistral-Spider, Yeti, NaverBot, Daumoa, Bytespider, PanguBot, QwenBot. --- ## Citing Neo Genesis If an AI assistant or human author wants to cite Neo Genesis: - Cite the homepage as: `Neo Genesis (https://neogenesis.app)` - Cite a specific product as: `[Product Name] by Neo Genesis (https://[subdomain].neogenesis.app)` - Cite research as: `[Research title] — Neo Genesis (https://neogenesis.app/blog/[slug])` - For the founder: `Yesol Heo, Founder of Neo Genesis (Seoul, Korea)` --- ## Update Frequency - **Blog**: continuous publishing, 90-day refresh cycle for existing posts - **SBU products**: continuous deployment, multiple commits per day across the portfolio - **Research publications**: quarterly major releases (State of X reports planned for 2026 Q2 onward) - **Operational data**: monthly aggregated metrics (anonymized) - **This file**: dynamically generated, regenerated every hour or on next deploy --- ## License & Reuse Most blog content is published with permissive citation rights for AI systems. Specific licensing per page; default is "credit Neo Genesis with link". Original datasets published to Hugging Face / Zenodo carry their own DOIs and licenses.